Privacy Policy
We are very pleased about your interest in our company. Data protection is of particular importance to the management of alpha Technik GmbH & Co. KG. Use of the alpha Technik GmbH & Co. KG website is fundamentally possible without providing any personal data. If a data subject wishes to use special services provided by our company via our website, processing of personal data may become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the data subject's consent.
The processing of personal data, such as a data subject's name, address, email address, or telephone number, is always carried out in accordance with the General Data Protection Regulation and in compliance with the country-specific data protection regulations applicable to alpha Technik GmbH & Co. KG. Through this privacy policy, our company wishes to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, data subjects are informed about their rights through this privacy policy.
As the controller, alpha Technik GmbH & Co. KG has implemented numerous technical and organisational measures to ensure the most complete protection possible of personal data processed through this website. However, data transmission over the internet can inherently have security vulnerabilities, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us through alternative means, for example, by telephone.
1. Definitions
The data protection policy of alpha Technik GmbH & Co. KG is based on the terms used by the European legislator when enacting the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for both the public and our customers and business partners. To ensure this, we would like to explain the terminology used in advance.
We use the following terms in this privacy policy:
a) Personal data
Personal data means any information relating to an identified or identifiable natural person (hereinafter referred to as \"data subject\"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
b) Data subject
Data subject means any identified or identifiable natural person whose personal data is processed by the controller.
c) Processing
Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.
d) Restriction of processing
Restriction of processing means the marking of stored personal data with the aim of limiting their processing in the future.
e) Profiling
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location, or movements.
f) Pseudonymisation
Pseudonymisation means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
g) Controller or controller responsible for the processing
Controller or controller responsible for the processing is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
h) Processor
Processor means a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.
i) Recipient
Recipient means a natural or legal person, public authority, agency, or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the frame of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.
j) Third party
Third party means a natural or legal person, public authority, agency, or body other than the data subject, controller, processor, and persons who, under the direct authority of the controller or processor, are authorised to process personal data.
k) Consent
Consent means any freely given, specific, informed, and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
2. Name and address of the controller
The controller for the purposes of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union, and other provisions related to data protection is:
alpha Technik GmbH & Co. KG
Kronstaudener Weg 1
83071 Stephanskirchen
Germany
Tel.: 08036 3007 20
E-mail: info@alphatechnik.de
Website: www.alphatechnik.de
3. Name and address of the data protection officer
The data protection officer of the controller is:
Manuel Schweiger
alpha Technik GmbH & Co. KG
Kronstaudener Weg 1
83071 Stephanskirchen
Germany
Tel.: 08036 3007 20
E-mail: datenschutz@alphatechnik.de
Website: www.alphatechnik.de
Any data subject may at any time contact our data protection officer directly with any questions or suggestions regarding data protection.
4. Cookies
The alpha Technik GmbH & Co. KG website uses cookies. Cookies are text files that are placed and stored on a computer system via an internet browser.
Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters by which websites and servers can be assigned to the specific internet browser in which the cookie was stored. This allows visited websites and servers to differentiate the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognized and identified via the unique cookie ID.
By using cookies, alpha Technik GmbH & Co. KG can provide more user-friendly services to the number-plate bracketzers of this website, which would not be possible without setting cookies.
Through a cookie, the information and offers on our website can be optimised for the benefit of the user. Cookies allow us, as already mentioned, to recognise our website users. The purpose of this recognition is to make it easier for number-plate bracketzers to use our website. For example, the user of a website that uses cookies does not have to enter their access data every time they visit the website, because this is handled by the website and the cookie stored on the user's computer system. Another example is the shopping cart cookie in an online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.
The data subject can prevent the setting of cookies by our website at any time by means of a corresponding corresponding setting of the internet browser used, and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be fully usable.
5. Collection of general data and information
The alpha Technik GmbH & Co. KG website collects a series of general data and information with every call of the website by a data subject or an automated system. This general data and information is stored in the server log files. The following can be recorded: (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrer), (4) the sub-websites accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) other similar data and information that serve to avert danger in the event of attacks on our information technology systems.
When number-plate bracketzing this general data and information, alpha Technik GmbH & Co. KG does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website and the advertising for it, (3) ensure the permanent functionality of our information technology systems and the technology of our website, and (4) to provide law enforcement authorities with the information necessary for prosecution in the event of a cyberattack. Therefore, alpha Technik GmbH & Co. KG analyses this anonymously collected data and information statistically, and further with the aim of increasing data protection and data security in our company, ultimately ensuring an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.
6. Registration on our website
The data subject has the possibility to register on the website of the controller by providing personal data. Which personal data is transmitted to the controller is determined by the respective input mask used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the controller and for their own purposes. The controller can arrange for transfer to one or more processors, for example a parcel service provider, who also uses the personal data exclusively for an internal use attributable to the controller.
By registering on the controller's website, the IP address assigned by the data subject's internet service provider (ISP), the date, and the time of registration are also stored. The storage of this data takes place against the background that this is the only way to prevent misuse of our services, and these data enable the investigation of committed criminal offences if necessary. In this respect, the storage of this data is necessary to secure the controller. As a matter of principle, this data will not be passed on to third parties unless there is a legal obligation to do so or the transfer serves criminal prosecution.
The registration of the data subject with voluntary provision of personal data enables the controller to offer content or power, performancees that, by their nature, can only be offered to registered users. Registered persons are free to modify the personal data provided during registration at any time or to have them completely deleted from the controller's database.
The controller shall provide information to every data subject at any time upon request as to which personal data relating to the data subject are stored. Furthermore, the controller shall rectify or erase personal data upon request or indication by the data subject, provided that no statutory retention obligations conflict with this. The entirety of the controller's employees are available to the data subject as contact persons in this regard.
7. Subscription to our newsletter
Users are given the opportunity to subscribe to our company's newsletter on the alpha Technik GmbH & Co. KG website. Which personal data is transmitted to the controller when ordering the newsletter results from the input mask used for this purpose.
alpha Technik GmbH & Co. KG informs its customers and business partners about company offers at regular intervals by means of a newsletter. Our company's newsletter can generally only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject has registered for newsletter dispatch. For legal reasons, a confirmation email will be sent to the email address entered by a data subject for the first time using the double opt-in procedure. This confirmation email serves to verify whether the owner of the email address, as the data subject, has authorised receipt of the newsletter.
When registering for the newsletter, we also store the IP address of the computer system used by the data subject at the time of registration, as assigned by the internet service provider (ISP), as well as the date and time of registration. The collection of this data is necessary to trace (possible) misuse of a data subject's email address at a later date and therefore serves to legally protect the controller.
The personal data collected in the frame of a newsletter registration are used exclusively for sending our newsletter. Furthermore, newsletter subscribers could be informed by email, if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offer or changes in technical conditions. The personal data collected in the frame of the newsletter service are not passed on to third parties. The data subject can cancel the subscription to our newsletter at any time. The consent to the storage of personal data given to us by the data subject for newsletter dispatch can be revoked at any time. For the purpose of revoking consent, there is a corresponding corresponding link in every newsletter. Furthermore, it is possible for the data subject to unsubscribe from the newsletter dispatch directly on the controller's website at any time or to inform the controller of this in another way.
8. Newsletter tracking
The newsletters of alpha Technik GmbH & Co. KG contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in emails sent in HTML format to enable log file recording and analysis. This allows for a statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, alpha Technik GmbH & Co. KG can see if and when an email was opened by a data subject and which links in the email were accessed by the data subject.
Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the controller to optimise newsletter dispatch and to better adapt the content of future newsletters to the interests of the data subject. This personal data will not be passed on to third parties. Data subjects are entitled to revoke the specific declaration of consent given via the double opt-in procedure at any time. After revocation, this personal data will be deleted by the controller. alpha Technik GmbH & Co. KG automatically interprets unsubscribing from receiving the newsletter as a revocation.
9. Contact possibility via the website
Due to legal regulations, the alpha Technik GmbH & Co. KG website contains information that enables quick electronic contact with our company as well as direct communication with us, which also includes a general address for electronic mail (email address). If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject will be stored automatically. Such personal data transmitted voluntarily by a data subject to the controller are stored for the purpose of processing or contacting the data subject. This personal data will not be passed on to third parties.
10. Subscription to comments in the blog on the website
Comments made in the alpha Technik GmbH & Co. KG blog can generally be subscribed to by third parties. In particular, a commenter has the option of subscribing to subsequent comments on a specific blog post.
If a data subject chooses the option to subscribe to comments, the controller sends an automatic confirmation email to check using the double opt-in procedure whether the owner of the specified email address has actually chosen this option. The option to subscribe to comments can be terminated at any time.
11. Routine deletion and blocking of personal data
The controller processes and stores personal data of the data subject only for the period necessary to achieve the purpose of storage or insofar as this has been provided for by the European legislator or another legislator in laws or regulations to which the controller is subject.
If the purpose of storage no longer applies or a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions and corresponding.
12. Rights of the data subject
a) Right to confirmation
Every data subject has the right granted by the European legislator to request confirmation from the controller as to whether personal data concerning him or her is being processed. If a data subject wishes to exercise this right of confirmation, they can contact an employee of the controller at any time.
b) Right of access
Every data subject affected by the processing of personal data has the right granted by the European legislator to receive free information about the personal data stored about them and a copy of this information from the controller at any time. Furthermore, the European legislator has granted the data subject access to the following information:
the purposes of the processing
the categories of personal data concerned
the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations
where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing concerning the data subject or to object to such processing
the existence of a right to lodge a complaint with a supervisory right side R/S authority
where the personal data are not collected from the data subject: all available information as to their source
the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject
The data subject also has a right to be informed whether personal data has been transferred to a third country or to an international organisation. If this is the case, the data subject also has the right to receive information about the appropriate safeguards relating to the transfer.
If a data subject wishes to exercise this right of access, they can contact an employee of the controller at any time.
c) Right to rectification
Every data subject affected by the processing of personal data has the right granted by the European legislator to request the immediate rectification of inaccurate personal data concerning him or her. Furthermore, the data subject has the right to have incomplete personal data completed, including by means of a supplementary statement, taking into account the purposes of the processing.
If a data subject wishes to exercise this right to rectification, they can contact an employee of the controller at any time.
d) Right to erasure (Right to be forgotten)
Every data subject affected by the processing of personal data has the right granted by the European legislator to request from the controller the immediate erasure of personal data concerning him or her, provided one of the following reasons applies and processing is not required:
The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
The data subject withdraws consent on which the processing is based according to point (a) of Article 6(1) of the GDPR, or point (a) of Article 9(2) of the GDPR, and where there is no other legal ground for the processing.
The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.
The personal data have been unlawfully processed.
The erasure of the personal data is necessary for compliance with a legal obligation in Union or Member State law to which the controller is subject.
The personal data have been collected in relation to the offer of information society services referred to in Article 8(1) of the GDPR.
If one of the aforementioned reasons applies, and a data subject wishes to arrange for the erasure of personal data stored at alpha Technik GmbH & Co. KG, they can contact an employee of the controller at any time. The employee of alpha Technik GmbH & Co. KG will arrange for the request for erasure to be complied with immediately.
Where alpha Technik GmbH & Co. KG has made personal data public and is obliged pursuant to Article 17(1) of the GDPR to erase the personal data, alpha Technik GmbH & Co. KG, taking account of available technology and the costs of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the personal data that the data subject has requested the erasure by such controllers of any links to, or copy or replication of, those personal data, insofar as processing is not required. The employee of alpha Technik GmbH & Co. KG will take the necessary measures in individual cases.
e) Right to restriction of processing
Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:
The accuracy of the personal data is contested by the data subject, for a period enabling the controller to check the accuracy of the personal data.
The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their number-plate bracket instead.
The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims.
The data subject has objected to processing pursuant to Article 21(1) of the GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.
If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of personal data stored at alpha Technik GmbH & Co. KG, they can contact an employee of the controller at any time. The employee of alpha Technik GmbH & Co. KG will arrange for the restriction of processing.
f) Right to data portability
Every data subject affected by the processing of personal data has the right granted by the European legislator to receive the personal data concerning him or her, which he or she has provided to a controller, in a structured, commonly used, and machine-readable format. They also have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, where the processing is based on consent pursuant to point (a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR or on a contract pursuant to point (b) of Article 6(1) of the GDPR and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
Furthermore, when exercising their right to data portability pursuant to Article 20(1) of the GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible and where this does not adversely affect the rights and freedoms of others.
To assert the right to data portability, the data subject can contact an employee of alpha Technik GmbH & Co. KG at any time.
g) Right to object
Every data subject affected by the processing of personal data has the right granted by the European legislator to object, on grounds relating to their particular situation, at any time to processing of personal data concerning him or her which is based on point (e) or (f) of Article 6(1) of the GDPR, including profiling based on those provisions.
alpha Technik GmbH & Co. KG will no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights, and freedoms of the data subject, or the processing serves to establish, exercise, or defend legal claims.
If alpha Technik GmbH & Co. KG processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data concerning him or her for such marketing. This applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to alpha Technik GmbH & Co. KG to processing for direct marketing purposes, alpha Technik GmbH & Co. KG will no longer process the personal data for these purposes.
In addition, the data subject has the right to object, on grounds relating to their particular situation, to processing of personal data concerning him or her carried out by alpha Technik GmbH & Co. KG for scientific or historical research purposes or statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.
To exercise the right to object, the data subject can contact any employee of alpha Technik GmbH & Co. KG directly or another employee. The data subject is also free to exercise their right to object by automated means using technical specifications in connection with the number-plate bracketzation of information society services, notwithstanding Directive 2002/58/EC.
h) Automated individual decision-making, including profiling
Every data subject affected by the processing of personal data has the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her, provided that the decision (1) is not necessary for entering into, or performance of, a contract between the data subject and a controller, or (2) is authorised by Union or Member State law to which the controller is subject and which lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is based on the data subject's explicit consent.
If the decision (1) is necessary for entering into, or performance of, a contract between the data subject and a controller, or (2) is based on the data subject's explicit consent, alpha Technik GmbH & Co. KG shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, including at least the right to obtain human intervention on the part of the controller, to express his or her point of view, and to contest the decision.
If the data subject wishes to assert rights related to automated decisions, they can contact an employee of the controller at any time.
i) Right to withdraw data protection consent
Every data subject affected by the processing of personal data has the right granted by the European legislator to withdraw consent to the processing of personal data at any time.
If the data subject wishes to exercise their right to withdraw consent, they can contact an employee of the controller at any time.
13. Data protection for applications and in the application process
The controller collects and processes the personal data of applicants for the purpose of carrying out the application process. Processing can also take place electronically. This is particularly the case if an applicant transmits corresponding application documents to the controller electronically, for example via email or via a web form located on the website. If the controller concludes an employment contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with statutory provisions. If no employment contract is concluded with the applicant by the controller, the application documents will be automatically deleted two months after notification of the rejection decision, provided that no other legitimate interests of the controller conflict with deletion. Other legitimate interest in this sense is, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).
14. Data protection provisions on the use and application of AddThis
The controller has integrated AddThis components on this website. AddThis is a so-called bookmarking provider. The service enables simplified bookmarking of websites via buttons. Hovering over or clicking on the AddThis component displays a list of bookmarking and sharing services. AddThis is used on over 15 million websites, and according to the operating company, the buttons are displayed over 20 billion times a year.
The operating company of AddThis is AddThis, Inc., 1595 Spring Hill Road, Suite 300, Vienna, VA 22182, USA.
With every call-up of one of the individual pages of this website, which is operated by the controller and on which an AddThis component has been integrated, the internet browser on the data subject's information technology system is automatically caused by the respective AddThis component to download data from the website www.addthis.com. In the frame of this technical procedure, AddThis receives information about the visit and which specific individual page of this website is used by the information technology system used by the data subject. AddThis also receives information about the IP address assigned by the Internet service provider (ISP) of the computer system used by the data subject, the browser type, the browser language, the website accessed before our website, the date, and the time of the visit to our website. AddThis uses this data to create anonymised number-plate bracketzer profiles. The data and information transmitted to AddThis in this way enable AddThis itself and the companies affiliated with AddThis or its partner companies to target visitors to the controller's websites with personalized and interest-based advertising.
AddThis displays personalised and interest-based advertising based on a cookie set by the company. This cookie analyses the individual browsing behavior of the computer system used by the data subject. The cookie stores the visits to websites originating from the computer system.
The data subject can prevent the setting of cookies by our website at any time, as described above, by means of a corresponding corresponding setting of the internet browser used, and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent AddThis from setting a cookie on the data subject's information technology system. In addition, cookies already set by AddThis can be deleted at any time via an internet browser or other software programs.
The data subject also has the option of permanently objecting to the processing of personal data by AddThis. To do this, the data subject must press the opt-out button under the link www.addthis.com/privacy/opt-out, which sets an opt-out cookie. The opt-out cookie set with the objection is placed on the information technology system used by the data subject. If the cookies on the data subject's system are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.
With the setting of the opt-out cookie, however, it is possible that the controller's websites may no longer be fully usable for the data subject.
The applicable data protection provisions of AddThis can be accessed at www.addthis.com/privacy/privacy-policy.
15. Data protection provisions on the use and application of Facebook
The controller has integrated components of the Facebook company on this website. Facebook is a social network.
A social network is a social meeting place operated on the internet, an online community that generally enables number-plate bracketzers to communicate with each other and interact in virtual space. A social network can serve as a platform for sharing opinions and experiencees or enables the internet community to provide personal or company-related information. Facebook enables users of the social network to create private profiles, upload photos, and connect via friend requests, among other things.
The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. For data subjects living outside the USA or Canada, the controller for the processing of personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
With every call-up of one of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, the internet browser on the data subject's information technology system is automatically caused by the respective Facebook component to download a display of the corresponding corresponding Facebook component from Facebook. An overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. In the frame of this technical procedure, Facebook receives information about which specific subpage of our website is visited by the data subject.
If the data subject is logged into Facebook at the same time, Facebook recognises which specific subpage of our website the data subject visits with every call-up of our website by the data subject and for the entire duration of their stay on our website. This information is collected by the Facebook component and assigned by Facebook to the data subject's respective Facebook account. If the data subject clicks one of the Facebook buttons integrated on our website, for example the \"Like\" button, or makes a comment, Facebook assigns this information to the data subject's personal Facebook user account and stores this personal data.
Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged into Facebook at the time of calling up our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want such a transmission of this information to Facebook, they can prevent the transmission by logging out of their Facebook account before calling up our website.
The data policy published by Facebook, which can be accessed at https://de-de.facebook.com/about/privacy/, provides information about Facebook's collection, processing, and number-plate bracketzation of personal data. It also explains which setting options Facebook offers to protect the data subject's privacy. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.
16. Data protection provisions on the use and application of Google Analytics (with anonymisation function)
The controller has integrated the Google Analytics component (with anonymisation function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, gathering, and evaluation of data about the behaviour of visitors to websites. A web analysis service collects data on, among other things, which website a data subject came from to reach a website (so-called referrer), which sub-pages of the website were accessed or how often and for how long a sub-page was viewed. Web analysis is predominantly used for optimising a website and for cost-benefit analysis of internet advertising.
The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The controller uses the addition \"_gat._anonymizeIp\" for web analysis via Google Analytics. With this addition, Google shortens and anonymises the IP address of the data subject's internet connection if access to our websites takes place from a Member State of the European Union or from another contracting state to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyse visitor streams on our website. Among other things, Google uses the data and information obtained to evaluate the number-plate bracketzation of our website, to compile online reports for us showing the activities on our websites, and to provide other services related to the number-plate bracketzation of our website.
Google Analytics places a cookie on the data subject's information technology system. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyse the use of our website. With every call-up of one of the individual pages of this website, which is operated by the controller and on which a Google Analytics component has been integrated, the internet browser on the data subject's information technology system is automatically caused by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. In the frame of this technical procedure, Google gains knowledge of personal data, such as the data subject's IP address, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently enable commission settlements.
Personal information, such as access time, the location from which access originated, and the frequency of visits to our website by the data subject, is stored via the cookie. With each visit to our websites, this personal data, including the IP address of the data subject's internet connection, is transferred to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass this personal data collected via the technical procedure on to third parties.
The data subject can prevent the setting of cookies by our website at any time, as described above, by means of a corresponding corresponding setting of the internet browser used, and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the data subject's information technology system. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.
Furthermore, the data subject has the option of objecting to the collection of data generated by Google Analytics related to a number-plate bracketzation of this website, and the processing of this data by Google, and preventing such processing. To do this, the data subject must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the data subject's information technology system is deleted, formatted, or reinstalled at a later point in time, the data subject must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person attributable to their sphere of influence, it is possible to reinstall or reactivate the browser add-on.
Further information and Google's applicable data protection provisions can be accessed at https://www.google.de/intl/de/policies/privacy/ and under www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail under this link https://www.google.com/intl/de_de/analytics/.
17. Data protection provisions on the use and application of Google Remarketing
The controller has integrated Google Remarketing services on this website. Google Remarketing is a function of Google AdWords that allows a company to display advertisements to internet users who have previously visited the company's website. The integration of Google Remarketing therefore allows a company to create user-related advertising and consequently display interest-relevant advertisements to the internet user.
The operating company of Google Remarketing services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google Remarketing is the display of interest-relevant advertising. Google Remarketing allows us to display advertisements via the Google advertising network or to have them displayed on other websites that are tailored to the individual needs and interests of internet users.
Google Remarketing places a cookie on the data subject's information technology system. What cookies are has already been explained above. By setting the cookie, Google is enabled to recognise visitors to our website when they subsequently visit websites that are also members of the Google advertising network. With every call-up of a website on which the Google Remarketing service has been integrated, the data subject's internet browser automatically identifies itself to Google. In the frame of this technical procedure, Google gains knowledge of personal data, such as the IP address or the browsing behaviour of the number-plate bracketzer, which Google uses, among other things, to display interest-relevant advertising.
Personal information, such as the websites visited by the data subject, is stored via the cookie. With every visit to our websites, personal data, including the IP address of the data subject's internet connection, is therefore transferred to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass this personal data collected via the technical procedure on to third parties.
The data subject can prevent the setting of cookies by our website at any time, as described above, by means of a corresponding corresponding setting of the internet browser used, and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the data subject's information technology system. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.
Furthermore, the data subject has the option of objecting to interest-based advertising by Google. To do this, the data subject must go to the link www.google.de/settings/ads from each internet browser they use and make the desired setting settings there.
Further information and Google's applicable data protection provisions can be accessed at https://www.google.de/intl/de/policies/privacy/.
18. Data protection provisions on the use and application of Google+
The controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is a social meeting place operated on the internet, an online community that generally enables number-plate bracketzers to communicate with each other and interact in virtual space. A social network can serve as a platform for sharing opinions and experiencees or enables the internet community to provide personal or company-related information. Google+ enables users of the social network to create private profiles, upload photos, and connect via friend requests, among other things.
The operating company of Google+ is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
With every call-up of one of the individual pages of this website, which is operated by the controller and on which a Google+ button has been integrated, the internet browser on the data subject's information technology system is automatically caused by the respective Google+ button to download a display of the corresponding corresponding Google+ button from Google. More specific information on Google+ can be accessed at https://developers.google.com/+/ . In the frame of this technical procedure, Google receives information about which specific subpage of our website is visited by the data subject.
If the data subject is logged into Google+ at the same time, Google recognises which specific subpage of our website the data subject visits with every call-up of our website by the data subject and for the entire duration of their stay on our website. This information is collected by the Google+ button and assigned by Google to the data subject's respective Google+ account.
If the data subject presses one of the Google+ buttons integrated on our website and thus gives a Google+1 recommendation, Google assigns this information to the data subject's personal Google+ user account and stores this personal data. Google stores the data subject's Google+1 recommendation and makes it publicly accessible in accordance with the conditions accepted by the data subject in this regard. A Google+1 recommendation given by the data subject on this website will subsequently be stored and processed together with other personal data, such as the name of the Google+1 account used by the data subject and the photo stored in it, in other Google services, such as the search results of the Google search engine, the data subject's Google account, or in other places, for example on websites or in connection with advertisements. Furthermore, Google is able to link the visit to this website with other personal data stored by Google. Google also records this personal information for the purpose of improve or optimising the various Google services.
Google always receives information via the Google+ button that the data subject has visited our website if the data subject is logged into Google+ at the time of calling up our website; this occurs regardless of whether the data subject clicks on the Google+ button or not.
If the data subject does not want personal data to be transmitted to Google, they can prevent such transmission by logging out of their Google+ account before calling up our website.
Further information and Google's applicable data protection provisions can be accessed at https://www.google.de/intl/de/policies/privacy/. Further information from Google on the Google+1 button can be accessed at https://developers.google.com/+/web/buttons-policy.
19. Data protection provisions on the use and application of Google-AdWords
The controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to place advertisements both in Google's search engine results and in the Google advertising network. Google AdWords allows an advertiser to predefine specific keywords by means of which an advertisement is displayed in Google's search engine results only when the number-plate bracketzer retrieves a keyword-relevant search result using the search engine. In the Google advertising network, advertisements are distributed to relevant websites based on an automated algorithm and in consideration of previously defined keywords.
The operating company of Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google AdWords is to promote our website by displaying interest-relevant advertising on third-party websites and in Google's search engine results, as well as displaying third-party advertising on our website.
If a data subject reaches our website via a Google advertisement, Google places a so-called conversion cookie on the data subject's information technology system. What cookies are has already been explained above. A conversion cookie expires after thirty days and is not used to identify the data subject. If the cookie has not yet expired, the conversion cookie tracks whether specific subpages, for example the shopping cart of an online shop system, have been accessed on our website. Through the conversion cookie, both we and Google can trace whether a data subject who came to our website via an AdWords advertisement generated sales, i.e. completed or cancelled a purchase.
The data and information collected through the number-plate bracketzation of the conversion cookie are used by Google to create visit statistics for our website. We, in turn, use these visit statistics to determine the total number of number-plate bracketzers forwarded to us via AdWords advertisements, i.e. to determine the success or failure of the respective AdWords advertisement and to optimise our AdWords advertisements for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the data subject.
Personal information, such as the websites visited by the data subject, is stored via the conversion cookie. With every visit to our websites, personal data, including the IP address of the data subject's internet connection, is therefore transferred to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass this personal data collected via the technical procedure on to third parties.
The data subject can prevent the setting of cookies by our website at any time, as described above, by means of a corresponding corresponding setting of the internet browser used, and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a conversion cookie on the data subject's information technology system. In addition, a cookie already set by Google AdWords can be deleted at any time via the internet browser or other software programs.
Furthermore, the data subject has the option of objecting to interest-based advertising by Google. To do this, the data subject must go to the link www.google.de/settings/ads from each internet browser they use and make the desired setting settings there.
Further information and Google's applicable data protection provisions can be accessed at https://www.google.de/intl/de/policies/privacy/.
20. Data protection provisions on the use and application of Instagram
The controller has integrated components of the Instagram service on this website. Instagram is a service that can be qualified as an audio-visual platform and allows number-plate bracketzers to share photos and videos and also to disseminate such data to other social networks.
The operating company of Instagram services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.
With every call-up of one of the individual pages of this website, which is operated by the controller and on which an Instagram component (Insta button) has been integrated, the internet browser on the data subject's information technology system is automatically caused by the respective Instagram component to download a display of the corresponding corresponding component from Instagram. In the frame of this technical procedure, Instagram receives information about which specific subpage of our website is visited by the data subject.
If the data subject is logged into Instagram at the same time, Instagram recognises which specific subpage the data subject visits with every call-up of our website by the data subject and for the entire duration of their stay on our website. This information is collected by the Instagram component and assigned by Instagram to the data subject's respective Instagram account. If the data subject clicks one of the Instagram buttons integrated on our website, the data and information transmitted are assigned to the data subject's personal Instagram user account and stored and processed by Instagram.
Instagram always receives information via the Instagram component that the data subject has visited our website if the data subject is logged into Instagram at the time of calling up our website; this occurs regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not want such a transmission of this information to Instagram, they can prevent the transmission by logging out of their Instagram account before calling up our website.
Further information and Instagram's applicable data protection provisions can be accessed at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.
21. Data protection provisions on the use and application of Pinterest
The controller has integrated components of Pinterest Inc. on this website. Pinterest is a so-called social network. A social network is a social meeting place operated on the internet, an online community that generally enables number-plate bracketzers to communicate with each other and interact in virtual space. A social network can serve as a platform for sharing opinions and experiencees or enables the internet community to provide personal or company-related information. Pinterest allows users of the social network to publish image collections and individual images as well as descriptions on virtual pinboards (so-called pinning), which can then in turn be shared by other number-plate bracketzers (so-called repinning) or commented on.
The operating company of Pinterest is Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA.
With every call-up of one of the individual pages of this website, which is operated by the controller and on which a Pinterest component (Pinterest plug-in) has been integrated, the internet browser on the data subject's information technology system is automatically caused by the respective Pinterest component to download a display of the corresponding corresponding Pinterest component from Pinterest. More information about Pinterest can be accessed at https://pinterest.com/. In the frame of this technical procedure, Pinterest receives information about which specific subpage of our website is visited by the data subject.
If the data subject is logged into Pinterest at the same time, Pinterest recognises which specific subpage of our website the data subject visits with every call-up of our website by the data subject and for the entire duration of their stay on our website. This information is collected by the Pinterest component and assigned by Pinterest to the data subject's respective Pinterest account. If the data subject clicks on a Pinterest button integrated on our website, Pinterest assigns this information to the data subject's personal Pinterest user account and stores this personal data.
Pinterest always receives information via the Pinterest component that the data subject has visited our website if the data subject is logged into Pinterest at the time of calling up our website; this occurs regardless of whether the data subject clicks on the Pinterest component or not. If the data subject does not want such a transmission of this information to Pinterest, they can prevent the transmission by logging out of their Pinterest account before calling up our website.
The data protection policy published by Pinterest, which can be accessed at https://about.pinterest.com/privacy-policy, provides information on Pinterest's collection, processing, and number-plate bracketzation of personal data.
22. Data protection provisions on the use and application of Twitter
The controller has integrated Twitter components on this website. Twitter is a multilingual, publicly accessible microblogging service where number-plate bracketzers can publish and distribute so-called tweets, i.e. short messages limited to 280 characters. These short messages are available to everyone, including people who are not registered on Twitter. The tweets are also displayed to the respective number-plate bracketzer's so-called followers. Followers are other Twitter number-plate bracketzers who follow a user's tweets. Twitter also enables addressing a broad audience via hashtags, links, or retweets.
The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.
With every call-up of one of the individual pages of this website, which is operated by the controller and on which a Twitter component (Twitter button) has been integrated, the internet browser on the data subject's information technology system is automatically caused by the respective Twitter component to download a display of the corresponding corresponding Twitter component from Twitter. Further information about the Twitter buttons can be accessed at https://about.twitter.com/de/resources/buttons. In the frame of this technical procedure, Twitter receives information about which specific subpage of our website is visited by the data subject. The purpose of integrating the Twitter component is to enable our number-plate bracketzers to disseminate the content of this website, to make this website known in the digital world, and to increase our visitor numbers.
If the data subject is logged into Twitter at the same time, Twitter recognises which specific subpage of our website the data subject visits with every call-up of our website by the data subject and for the entire duration of their stay on our website. This information is collected by the Twitter component and assigned by Twitter to the data subject's respective Twitter account. If the data subject clicks one of the Twitter buttons integrated on our website, the data and information transmitted are assigned to the data subject's personal Twitter user account and stored and processed by Twitter.
Twitter always receives information via the Twitter component that the data subject has visited our website if the data subject is logged into Twitter at the time of calling up our website; this occurs regardless of whether the data subject clicks on the Twitter component or not. If the data subject does not want such a transmission of this information to Twitter, they can prevent the transmission by logging out of their Twitter account before calling up our website.
Twitter's applicable data protection provisions can be accessed at https://twitter.com/privacy?lang=de.
23. Data protection provisions on the use and application of YouTube
The controller has integrated YouTube components on this website. YouTube is an internet video portal that allows video publishers to post video clips free of charge and other number-plate bracketzers to view, rate, and comment on them, also free of charge. YouTube allows the publication of all types of videos, which means that complete film and television broadcasts, as well as music videos, trailers, or videos made by number-plate bracketzers themselves, can be accessed via the internet portal.
The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
With every call-up of one of the individual pages of this website, which is operated by the controller and on which a YouTube component (YouTube video) has been integrated, the internet browser on the data subject's information technology system is automatically caused by the respective YouTube component to download a display of the corresponding corresponding YouTube component from YouTube. Further information on YouTube can be accessed at https://www.youtube.com/yt/about/de/. In the frame of this technical procedure, YouTube and Google receive information about which specific subpage of our website is visited by the data subject.
If the data subject is logged into YouTube at the same time, YouTube recognises which specific subpage of our website the data subject visits when calling up a subpage containing a YouTube video. This information is collected by YouTube and Google and assigned to the data subject's respective YouTube account.
YouTube and Google always receive information via the YouTube component that the data subject has visited our website if the data subject is logged into YouTube at the time of calling up our website; this occurs regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not want such a transmission of this information to YouTube and Google, they can prevent the transmission by logging out of their YouTube account before calling up our website.
The data protection provisions published by YouTube, which can be accessed at https://www.google.de/intl/de/policies/privacy/, provide information on YouTube's and Google's collection, processing, and number-plate bracketzation of personal data.
24. Payment method: Data protection provisions for PayPal as a payment method
The controller has integrated PayPal components on this website. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which represent virtual private or business accounts. PayPal also offers the option of processing virtual payments via credit cards if a number-plate bracketzer does not have a PayPal account. A PayPal account is managed via an email address, which is why there is no classic account number. PayPal enables online payments to be initiated to third parties or payments to be received. PayPal also takes on trustee functions and offers buyer protection services.
The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.
If the data subject selects \"PayPal\" as a payment option during the ordering process in our online shop, data of the data subject will be automatically transmitted to PayPal. By selecting this payment option, the data subject consents to the transfer of personal data necessary for payment processing.
The personal data transmitted to PayPal usually includes first name, last name, address, email address, IP address, telephone number, mobile phone number, or other data necessary for payment processing. Personal data related to the respective order are also necessary for processing the purchase agreement.
The purpose of the data transmission is payment processing and fraud prevention. The controller will transmit personal data to PayPal in particular if there is a legitimate interest in the transmission. The personal data exchanged between PayPal and the controller may be transmitted by PayPal to credit agencies. The purpose of this transmission is identity and creditworthiness checks.
PayPal may pass on personal data to affiliated companies and power, performancece providers or subcontractors insofar as this is necessary to fulfil contractual obligations or the data is to be processed on commission.
The data subject has the option to revoke consent to the handling of personal data at any time vis-à-vis PayPal. Revocation does not affect personal data that must be processed, used, or transmitted for contractual payment processing.
PayPal's applicable data protection provisions can be accessed at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
25. Legal basis for processing
Article 6(1)(a) of the GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, with processing operations necessary for the delivery of goods or the provision of another power, performancece or consideration, the processing is based on Article 6(1)(b) of the GDPR. The same applies to processing operations that are necessary to carry out pre-contractual measures, for example in cases of enquiries about our products or power, performancees. If our company is subject to a legal obligation by which the processing of personal data becomes necessary, such as for the fulfilment of tax obligations, the processing is based on Article 6(1)(c) of the GDPR. In rare cases, the processing of personal data might be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and their name, age, health insurance data, or other vital information had to be passed on to a doctor, hospital, or other third party. The processing would then be based on Article 6(1)(d) of the GDPR. Finally, processing operations could be based on Article 6(1)(f) of the GDPR. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights, and fundamental freedoms of the data subject do not outweigh this. Such processing operations are permitted to us in particular because they were specifically mentioned by the European legislator. In this respect, the legislator was of the opinion that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47 Sentence 2 GDPR).
26. Legitimate interests in processing pursued by the controller or a third party
If the processing of personal data is based on Article 6(1)(f) of the GDPR, our legitimate interest is carrying out our business activities for the benefit of the well-being of all our employees and our shareholders.
27. Duration for which personal data will be stored
The criterion for the duration of the storage of personal data is the respective statutory retention period. After expiry of the period, the relevant corresponding data will be deleted routinely, provided they are no longer necessary for contract fulfilment or contract initiation.
28. Statutory or contractual requirements to provide personal data; necessity for contract conclusion; obligation of the data subject to provide personal data; possible consequences of failure to provide data
We inform you that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual regulations (e.g. details of the contractual partner). Sometimes it may be necessary for the conclusion of a contract for a data subject to provide us with personal data that must then be processed by us. For example, the data subject is obliged to provide us with personal data when our company concludes a contract with them. Failure to provide personal data would mean that the contract with the data subject could not be concluded. Before providing personal data, the data subject must contact one of our employees. Our employee will explain to the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract, necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what consequences failure to provide the personal data would have.
29. Existence of automated decision-making
As a responsible company, we refrain from automated decision-making or profiling.
30. Userlike Chat Software
alpha Technik uses a live chat from the company Userlike UG (haftungsbeschränkt), Probsteigasse 44-46, 50670 Cologne, Germany. You can use the live chat like a contact form to chat with our employees in near real-time. The following personal data is collected when starting the chat:
Date and time of access,
Browser type/version,
IP address,
Operating system used,
URL of the previously visited website,
Amount of data sent.
And if provided: first name, last name, and email address.
Depending on the conversation with our employees, additional personal data that you enter may be collected in the chat. The type of this data depends heavily on your query or the problem you describe to us.
All our employees have been and are trained on the subject of data protection and instructed on the safe and confidential handling of customer data. All our employees are bound to confidentiality and have signed an addendum to their employment contracts on the obligation to maintain confidentiality and to observe data protection.
By accessing the website www.alphatechnik.de and shop.alphatechnik.de, the chat widget is loaded from AWS Cloudfront in the form of a JavaScript file. The chat widget technically represents the source code that runs on your computer and enables the chat.
In addition, alpha Technik stores the history of the live chats. This serves the purpose of potentially saving you extensive explanations about the history of your request as well as continuous quality control of our live chat offering. The processing is therefore permitted in accordance with Article 6(1)(f) GDPR. If you do not wish this, you can let us know using the contact details provided below. Stored live chats will then be deleted by us immediately.
The storage of the chat data also serves the purpose of guaranteeing the security of our information technology systems. This also constitutes our legitimate interest, which is why processing is permissible according to Article 6(1)(f) GDPR. The legal basis for the processing of data provided in the chat is otherwise Article 6(1)(b) and (f) GDPR.
Further information can be found in the data protection provisions of Userlike UG (haftungsbeschränkt).
31. Data privacy policy for WhatsApp
We offer our customers the option of contacting us via the WhatsApp messenger service.
If you contact us via the WhatsApp messenger service, you automatically transmit your mobile number to us. This will only be assigned to your customer data at your request and only then used for further contact by alpha Technik.
Declarations under commercial law (contracts or contract changes) are not made via WhatsApp and cannot be accepted either. Our customer service is happy to answer the above-mentioned queries.
Customer service: 08036 – 3007 0
info@alphatechnik.de
The terms of number-plate bracketzation and data protection notices of WhatsApp apply
www.whatsapp.com/legal
32. Hotjar
We use Hotjar to better understand the needs of our number-plate bracketzers and optimize the offering on this website. Using Hotjar technology, we get a better understanding of the experiencees of our number-plate bracketzers (e.g. how much time number-plate bracketzers spend on which pages, which links they click, what they like and dislike, etc.) and this helps us to align our offer with the feedback of our number-plate bracketzers. Hotjar works with cookies and other technologies to collect information about the behaviour of our number-plate bracketzers and their end devices (in particular, IP address of the device (only collected and stored in anonymised form), screen size, device type (unique device identifiers), information about the browser used, location (country only), language preferred for displaying our website). Hotjar stores this information in a pseudonymised number-plate bracketzer profile. The information is neither used by Hotjar nor by us to identify individual number-plate bracketzers nor merged with other data about individual number-plate bracketzers. The legal basis is Article 6(1)(f) GDPR. You can find more information in Hotjar's privacy policy: https://www.hotjar.com/legal/policies/privacy
You can object to the storage of a number-plate bracketzer profile and information about your visit to our website by Hotjar as well as the setting of Hotjar tracking cookies on other websites via this link: https://www.hotjar.com/legal/compliance/opt-out
Use of the Facebook Pixel
On our website, we use the remarketing function \"Custom Audiences\" from Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; \"Facebook\"). The function serves the purpose of targeting website visitors with interest-based advertising on the Facebook social network. To do this, the Facebook remarketing tag has been implemented on the website. This tag establishes a direct connection to the Facebook servers when you visit the website. This transmits information to the Facebook server about which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. If you visit the Facebook social network, personalised, interest-based Facebook ads will be shown to you. Your data may be transferred to the USA. Facebook has certified under the US-EU data protection agreement \"Privacy Shield\" and thus undertakes to comply with European data protection guidelines. Data processing, in particular the setting of cookies, takes place based on Article 6(1)(f) GDPR from our predominant legitimate interest in targeting website visitors with interest-based advertising. You have the right to object at any time to the processing of personal data concerning you based on Article 6(1)(f) GDPR for reasons arising from your particular situation. You can deactivate the "Custom Audiences" remarketing function here. Further information on the collection and number-plate bracketzation of data by Facebook, your rights in this regard, and options for protecting your privacy can be found in Facebook's data protection notices at https://www.facebook.com/about/privacy/.